Video
Digital Audio Listeners, 2016-2023
How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
Read MoreWhat 5th Generation Broadband Means For Marketers
Fifth generation broadband is finally here and available for consumers to use nationwide. So, what is 5G and what does it mean for brands and marketing?
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreHow Reddit Dealt With The QAnon Conspiracy Cult
Cults are thriving now in our society because we have leadership that’s tried very hard to change the relationship we have with reality.
Read MoreVideo Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
Read MoreGeneration V Spotify Listening Frequency
Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.
Read MorePodcast Listeners’ Response To Podcast Ads
Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.
Read MoreSpotify Virtual Concerts
An upcoming feature in development at Spotify could help turn things around, by again connecting artists with their fans through ticketed live music events.
Read MoreCornavirus Purchase Decisions By Income
Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.
Read MoreMost People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
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