Consumer Behavior
When People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
Read MoreHow Americans Watch TV By Generation, June 2014 [CHART]
Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreBest Online Channels For Driving Sales, June 2014 [CHART]
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
Read MoreConsumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Read MoreMobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
Read MoreUK Travelers Who Used A Smart Phone While On A Leisure Trip By Age, 2012-2014 [CHART]
Though smart phones may not be popular for booking trips, they’re proving useful while traveling.
Read MoreMobile Devices UK Citizens Use For Travel Research, March 2014 [CHART]
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
Read MoreWhy Business Execs Pay For Online News, March 2014 [CHART]
Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.
Read MoreBusiness Executives Who Pay For Online News By Industry, March 2014 [CHART]
Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.
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