Consumer Behavior
Terms Of Service Length
This infographic from Visual Capitalist illustrates how long the terms of serivce take to read for many of the top digital platforms.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreMillennials Are Social Shoppers
GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
Read MoreMobile Media Consumption, 2018-2022
Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.
Read MoreDigital Audio Listeners, 2016-2023
How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.
Read MoreWhat 5th Generation Broadband Means For Marketers
Fifth generation broadband is finally here and available for consumers to use nationwide. So, what is 5G and what does it mean for brands and marketing?
Read MoreHow B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreHow Reddit Dealt With The QAnon Conspiracy Cult
Cults are thriving now in our society because we have leadership that’s tried very hard to change the relationship we have with reality.
Read MoreVideo Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
Read MoreGeneration V Spotify Listening Frequency
Generation V is a generation of streamers, with 74% saying they are dependent on technology to entertain themselves, per a report from the Center of Generational Kinetics.
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