Consumer Behavior
Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreStreaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreAverage Back-To-School Spending Among Parents By Category, 2012-2014 [TABLE]
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
Read MoreUS TV Everywhere Viewers, April 2014 [CHART]
An increasing number of viewers are taking advantage of TV Everywhere offerings.
Read MoreShare Of Time Spent With Smart Phone Apps, June 2014 [CHART]
Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).
Read MoreFortune 500 Social Media Use, 2012-2014 [CHART]
Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates.
Read MoreVideo-On-Demand Subscription Trends, Q2 2013 vs Q2 2014 [CHART]
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013.
Read MoreAmericans' Charitable Donations By Generation, August 2014 [CHART]
9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.
Read MoreOnline Video Viewing Penetration In Select Countries, June 2014 [TABLE]
Penetration in the East Asian country reached nearly 96%.
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