Case Studies
Breaking Bad's Social TV Integration [VIDEO]
Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.
Read MoreBrad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]
Brad Geddes presents several Google AdWords Enhanced Campaigns case studies and looks at ways to take advantage of the data in this presentation for MN Search.
Read MoreGolf Channel's I Have A Golf Dream Twitter Fail [VIDEO]
The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.
Read MoreMichael Vick's Image Rehabilitation Campaign [VIDEO]
During this segment of the 11th episode of the Beyond Social Media show, hosts David Erickson, Albert Maruggi & B.L. Ochman discuss the details of Michael Vick’s image rehabilitation public relations campaign.
Read MoreRed Bull's Extreme Marketing [VIDEO]
Take a look at some surprising facts and amazing stunt footage from Red Bull, the company whose logo seems to be associated with every extreme pursuit today.
Read MoreFedEx YouTube Apology [VIDEO]
FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.
Read MoreCASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]
Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.
Read MoreCase Study: McGladrey Enjoys 300% Increase In Content Creation [VIDEO]
Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey, explains how his team developed a content creation engine to drive increased thought leadership and lead generation.
Read MoreHow Clorox Managed To Insult Men Everywhere [VIDEO]
In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.
Read MoreHow Media Organizations Use Facebook Data To Promote Content [VIDEO]
Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.
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