Video Marketing
Agencies’ Top Social Channels For Client Campaigns, Q1 2014 [CHART]
While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.
Read MoreFastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Read MoreAttitudes Toward TV Everywhere, May 2014 [TABLE]
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
Read MoreTop US Online Video Properties, April 2014 [CHART]
Some 186.1 million Americans watched online content videos last month.
Read MoreSpeed Of Branded Video Sharing, 2013 vs 2014 [CHART]
An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.
Read MoreCustomer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]
Satisfaction with providers has dropped to a multi-year low.
Read MoreDevice Executives Most Use To Consumer News [CHART]
More than 50 percent of the survey responses by executives were completed on a mobile device.
Read MoreB2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
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