Video Marketing
Online Video Usage
A new report measures online video use with statistics and demographics.
Read MoreA Second Life For An Advertisement
American Express’ Jerry Seinfeld & Superman webisodes enjoyed a second life as viral videos, thanks to Superman Returns.
Read MoreChevy Tahoe Citizen Marketing Campaign
Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.
Read MoreThe End Of Television Advertising
TV ads as blocks of content separate and apart and interruptive of non-advertising content is an art that must die or find another distribution channel.
Read MoreYouTube Popularity
Graph illustrating the explosive growth of YouTube during the past three months, compared with NBC.com, CBS.com, and EOnline.com.
Read MoreInformality Online
Increasingly, online communication is becoming more informal and more conversational because most online communication mediums lend themselves to that style.
Read MoreWebcam Stars – Product Placement At YouTube
Logitech scores big with product placement in YouTube star’s videos.
Read MoreCitizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
Read MoreComcast High Speed Internet Commercial – The Slowskys
Comcast demonstrates the power of Internet distribution with their The Slowsky’s high speed Internet television commercial.
Read MoreBroadband Adoption Driving Online Video
Broadband adoption helps explain the growing popularity of online video.
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