Television Advertising
US Television Ad Spending vs. Audience Growth, Q1 2011 – Q4 2012 [CHART]
TV ad spending growth continues to be healthy even as its audience size declines.
Read MoreUS Television Ad Spending Growth vs. Overall Average, Q1 2011 – Q4 2012 [CHART]
TV ad spending growth rates in the US continue to outpace the aggregate of all media.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreUS Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.
Read MoreTV Media Ad Spending In 2012 [TABLE]
The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.
Read MoreAd Spending Outlook, March 2013 [CHART]
64% of advertisers will increase their mobile ad spending over the next 12 months.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
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