Television Advertising
Super Bowl LV Advertising
Super Bowl LV–otherwise know as the Pandemic Bowl–will be like no other with empty seats, absent advertisers, and a poet laureate.
Read MorePositive Brand Impression Touchpoints [CHART]
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreConnected TV Ad Spending, 2019-2023 [CHART]
American advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MorePolitical Ad Spending By Media, 2020 [CHART]
Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.
Read MoreAd Relevance By Channel [CHART]
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreAddressable TV Spending, 2016-2020 [CHART]
eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.
Read More