Technographics
Latinx Technographics
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans?
Read MoreDemographics Of Screen Time
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.
Read MoreMobile Media Consumption, 2018-2022
Adult Americans will spend an average of 4 hours, 1 minute (4:01) on mobile devices per day in 2020, with 3:35 of that time spent on mobile apps.
Read MoreAudio Streaming Hours By Device
It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.
Read MoreLinkedIn Statistics [INFOGRAPHIC]
This infographic from Social Pilot illustrates 18 essential statistics you’ll want to know about LinkedIn.
Read MoreSmart Speaker Owner Demographics [CHART]
Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.
Read MoreUS Smartphone Users By OS, 2018-2021 [TABLE]
While iPhone sales have been lackluster in some overseas markets, Apple’s smartphone continues to gain users in the US.
Read MoreGeneration V's Favorite Social Platforms, 2015-2018 [CHART]
Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys.
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
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