Social Media Marketing
Facebook's Earned Media Exposure [CHART]
via marketingcharts.com One of the chief benefits of Facebook for marketers is the earned media opportunities it provides, according to a comScore report released in June 2012. Using large brands as test cases and analyzing the impact of this earned media exposure among fans and friends of fans as compared to a control group, the…
Read MoreFacebook Ad Relevance [CHART]
via emarketer.com Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to AYTM Market Research, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to their interests. Read the rest at…
Read MoreTop Google Search Ranking Factors [CHART]
via marketingcharts.com Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares (0.37) have the highest correlation, followed by number…
Read MoreOnline Video Advertising Effectiveness [CHART]
via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…
Read MoreMerchants' Social Media Use [CHART]
via marketingcharts.com Merchants are increasingly using social media to monitor mentions and engage with customers, but are using the sites less as prospecting tools, according to [download page] a Multichannel Merchant survey released in June 2012. A leading 76.9% of the respondents this year said they use social media to monitor what customers are saying…
Read MoreActions Prompted by Mobile Finance Ads [CHART]
via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…
Read MoreB2B & B2C Global Social Monitoring For Customer Service [CHART]
via emarketer.com In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies (53%) both tracked mentions and followed up on them, while an additional 25% only tracked and 4% only followed up. This is compared to only 27% of…
Read MoreGlobal Social Monitoring For Customer Service [CHART]
via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…
Read MoreHow People Talk Online About TV Ads [CHART]
via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…
Read MoreMainstream & Niche Marketing Tactics [TABLE]
via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…
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