Social Media Marketing
Social Sites Used By American Moms, March 2013 [CHART]
Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
Read MoreOnline Activities Of Americans By Generation, December 2012 [TABLE]
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
Read MoreTime Delay For Sharing Online Branded Videos, 2012 [TABLE]
10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.
Read MoreOnline Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]
Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreMarketing Effectiveness By Channel, April 2013 [TABLE]
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
Read MoreLead Generation & Conversions By Channel, April 2013 [CHART]
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
Read MoreTop Sources Of Annoying Ads, March 2013 [CHART]
More than nine in 10 internet users reported encountering an annoying ad somewhere, according to the poll.
Read MoreTop 10 Fastest-Growing US Industries, 2003-2013 [CHART]
The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.
Read MoreMost Effective Audience Targeting Data Sources, April 2013 [CHART]
More than 80% of advertisers find audience targeting to be very (29%) or somewhat (55%) effective, and the vast majority of agencies agree.
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