Search Engine Marketing Archives - Page 41 of 124

Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.

Local Search Conversions By Device, April 2014 [CHART]

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.

Importance Of Search Ranking Factors, April 2014 [CHART]

About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.

US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

US Paid Search Ad Spending Growth, Q1 2013 – Q1 2014 [CHART]

65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies.

Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]

Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.

Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

Social Media Traffic Referrals [CHART]

Pinterest is way more important than Twitter or Reddit for referral traffic.

Mobile Share Of US Organic Search Visits, Q2 2012 – Q1 2014 [CHART]

Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.

Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]

Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.