Search Engine Marketing
Search Behavior During Breaking News
David Erickson demonstrates how people used search engines to find more information about the Haiti earthquake of 2010 as that story broke and developed.
Read MoreNew Google Image Search Features
The new Google Image Search look features a dense tile layout; large thumbnail images, instant scrolling; hover panes & new landing pages; optimized keyboard navigation; and Google’s new Image Search Ads.
Read MoreHow People Consume The News
Presentation about how people consume the news given by David Erickson & Natalie Wires for the Associated Collegiate Press at the University of Minnesota on July 23, 2010.
Read MoreTwitter’s New Name Search Feature
David Erickson of the e-Strategy Internet Marketing Blog demonstrates Twitter’s new ‘name search’ feature that highlights Twitter accounts that include the same keywords in their username as those keywords used in a query performed by a Twitter user.
Read MoreYouTube Leanback & Google’s Grab For Ground Zero
Ground Zero in the attention economy is clearly the home entertainment system, with players like Microsoft (with Xbox Live), Apple and Google positioning themselves to be your television gateway to the Internet. Google’s new video interface, YouTube Leanback, is another piece of their puzzle.
Read MoreGoogle’s New Related AdWords Ads
Looks like Google is testing out a new way to display AdWords inventory in search results.
Read MoreLocal Small Business SEO
In this marketing screencast David Erickson discusses the importance of local SEO for small businesses, specifically the importance of search engine optimization for local business listings such as Google Places.
Read MoreIndependence Day Search Behavior
A screencast examining how people search around the July 4th holiday.
Read MoreWoman Confused By Google's Pac Man Logo
A woman calls tech support because she can’t turn off Google’s Pac Man logo.
Read MoreUsing Video For Expert Positioning
A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).
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