Search Engine Marketing
Online Advertising Effectiveness
appssavvy has determined that paid search and social advertising are the most effective forms of advertising.
Read MoreVideo Newsletters
73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails.
Read MoreGoogle, An Animated History
A quick, animated history of Google during the past eleven years: From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.
Read MoreGoogle Instant Video Previews
Google Instant video previews let you view short clips of a video right within Google’s search results, just like you can view a thumbnail of websites within the search results with Google Instant Previews.
Read More+1, Google's Like Button
Google rolled out their own version of the Like button but they’re calling it +1, which hardly explains what it does.
Read MoreGoogle Displaying Social Content In Snippet Text
It appears Google is using social content displayed on a given page as snippet text in the search engine results pages (SERPS).
Read MoreVideo Infographic: 2010 Search Behavior Statistics
Search behavior statistics for 2010 compiled by Google and their partners.
Read MoreSearch Behavior Eye Tracking Studies
17% of Google searchers looked at the left-hand navigation links and they spent an average of 1.2 seconds vewiing those.
Read MoreMobile Frustration
44% of men said the small size of mobile screens discouraged them from using the Internet.
Read MoreGoogle Expands Social Search
Google is now folding its social search within the rest of its natural search results pages, rather than segregating them at the bottom of the results as it had been doing.
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