Search Engine Advertising
B2B Digital Marketing Budgets To Increase In 2021
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreOrganic Search Or Pay-Per-Click? [INFOGRAPHIC]
This infographic from SpyFu illustrates the search engine marketing differences between search engine optimization and search advertising.
Read MoreSearch Ad Revenue Share, 2017-2021 [TABLE]
Google’s position as the search advertising leader in the US is on solid footing, according to eMarketer’s latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Read MoreSearch Engine Optimization vs Search Advertising [INFOGRAPHIC]
This infographic from SpyFu illustrates seven reasons to use search engine optimization and seven reasons to use search engine advertising.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreChannels Used For Personalization [CHART]
Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
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