Word Of Mouth
Effects Of Online Buzz
87% of online Americans say positive information they’ve read online has reinforced their decision to buy a product or service that was recommended to them.
Read MoreWord Of Mommy
34% of moms said they regularly use tell-a-friend requests when asked by a business or website.
Read MoreSocial Validation
90% of people seek advice from family and friends as part of the decision making process.
Read MoreThe One Big Thing: FTC Disclosure Rules – What Everyone Should Know About Online Endorsements
The One Big Thing you need to know about this week is that the Federal Trade Commission has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising to bring it up to date for the Internet age.
Read MoreHeather Locklear Can Help You Sell Social Media
Heather Locklear explains how social media works in this Faberge Organic Shampoo Commercial from the 1970s.
Read MoreLive Action Simpsons
The live action Simpsons video is a superb example of a corporate viral marketing campaign that works because it is done so well.
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