Print Advertising
Pandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreAds Ignored By Podcast Listeners [CHART]
In the past two years, US podcast advertising revenues have more than doubled, with spend expected to reach an estimated $678.7 million in 2019.
Read MoreHow People Learn About Retailers [CHART]
Consumers are still highly influenced by word of mouth (W-O-M) when it comes to trying out a new retailer. A full 45% of consumers say that a friend or family member had recommended the most recent retailer they had purchased from for the first time, per findings from a report from Yes Marketing.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read MoreGeneration X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MoreAd Spending By Media Channel, 2020 [CHART]
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Read MoreStorytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Read MoreProgrammatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Read MoreTop Small Business Marketing Tools [CHART]
Most small business owners are self-taught when it comes to marketing and promoting their businesses. And while most do some form of marketing for their businesses, fewer than half consider themselves marketing savvy.
Read More