Online Behavior
Attitudes Toward Sharing Data Via Mobile Apps [CHART]
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read MoreSocial Media Measurement Standards: Progress & Roadmap [PRESENTATION]
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Read MoreMike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Read MoreInternet Connected Technology In Generation V Households [CHART]
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
Read MoreAnti-Social CEOs [INFOGRAPHIC]
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Read MoreHispanics' In-Store Mobile Motivations [CHART]
Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.
Read MoreSocializing With Friends Online & Off by Select Demographics [CHART]
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Read MoreDigital Channels Used Per Order [CHART]
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
Read MoreUS Paid Search Click & Spending Share By Device [CHART]
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
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