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Online Behavior

Most Appealing eShopping Features [CHART]

73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.

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The Connected 2012 Olympics Fan [INFOGRAPHIC]

iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.

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Where Mexicans See Online Ads [CHART]

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

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Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

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Mobile-Only Online Activities By Gender [CHART]

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

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Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

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Lead Generation Content Funnel [ILLUSTRATION]

A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.

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Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]

35% of companies require all fields to be completed on their website forms.

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Hashtag Abuse [INFOGRAPHIC]

Digiday created this infographic about hashtag abuse, many examples of which I’ve been guilty.

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20% Of Companies Completely Unprepared For Social Media Criticism [CHART]

H+ The Digital Series Trailer [VIDEO]

Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.

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