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Online Behavior

US Barcode Use Penetration, 2011-2014 [CHART]

The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.

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Weekly Time Spent Viewing Paid Online Video Content By Device [CHART]

Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).

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Millennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]

As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.

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Creating Shareable Content [PRESENTATION]

Sharaholic’s Janet Aronica offers four tips for creating shareable content.  Read the rest at Sharaholic.

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The Engagement Metric [INFOGRAPHIC]

Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.

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The Popularity Of SongPop [CHART]

SongPop works kind of like a modern version of Name That Tune.

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Social Media TV Chatter, January – June 2012 [CHART]

In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.

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Mobile Devices Used For Consumer Apps [CHART]

Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.

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Companies That Track Feedback On Social Media [CHART]

Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.

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Top 5 Reasons Social Media Is Used For Customer Service [CHART]

In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.

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