Online Behavior
US Barcode Use Penetration, 2011-2014 [CHART]
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreMillennials vs. Boomers: Paid Video Content Consumption By Device [INFOGRAPHIC]
As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased.
Read MoreCreating Shareable Content [PRESENTATION]
Sharaholic’s Janet Aronica offers four tips for creating shareable content. Â Read the rest at Sharaholic.
Read MoreThe Engagement Metric [INFOGRAPHIC]
Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.
Read MoreThe Popularity Of SongPop [CHART]
SongPop works kind of like a modern version of Name That Tune.
Read MoreSocial Media TV Chatter, January – June 2012 [CHART]
In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.
Read MoreMobile Devices Used For Consumer Apps [CHART]
Among retailers, smartphones were the device of choice for customer-facing applications, with 46.5% currently using them, compared to 26.5% for tablets.
Read MoreCompanies That Track Feedback On Social Media [CHART]
Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.
Read MoreTop 5 Reasons Social Media Is Used For Customer Service [CHART]
In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.
Read More