Online Behavior
Where People Listen To Podcasts [CHART]
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis.
Read MoreConstantly Online Demographics [CHART]
With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.
Read MoreSocial Video Ad CTRs By Generation [CHART]
Video accounts for a large portion of the advertising spend of major national advertisers, with marketers contending that video has higher conversion rates than other content.
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MorePersonal Information People Are Willing To Share With Websites [TABLE]
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.
Read MoreWhy Gen V Buys Online, Picks Up In-Store [CHART]
According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS). And among that group, nearly two-thirds said they had used BOPUS within the past month.
Read MoreTop Shopping Categories [INFOGRAPHIC]
This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.
Read MoreTop Mobile Apps, 2019 [CHART]
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
Read MoreTwitter Power Users [CHART]
Fewer than one-quarter (22%) of US adults use Twitter, making it one of the least used of the top social media platforms in the US. Of those who are on Twitter, a mere 10% account for the vast majority of the tweets, per a recent report from Pew Research Center.
Read MoreTime Spent On Facebook vs Instagram, 2016-2021 [CHART]
eMarketer expects the average US user will spend 38 minutes each day on Facebook this year—unchanged from 2018.
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