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Online Behavior

Italian Multitainment Activities, November 2013 [CHART]

Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.

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Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.

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Local Search Conversions By Device, April 2014 [CHART]

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.

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North American Mobile Location-Based Services Revenues, 2013 & 2018 [CHART]

60% of mobile users now accessing LBS at least monthly.

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Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

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Global Mobile App Use, March 2013-March 2014 [CHART]

On average, Flurry says a user launches an app 10 times a day.

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Social Media Traffic Referrals [CHART]

Pinterest is way more important than Twitter or Reddit for referral traffic.

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Radio Listening Platforms, 2013 vs 2014 [CHART]

Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.

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Mobile Share Of US Organic Search Visits, Q2 2012 – Q1 2014 [CHART]

Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.

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Mobile Germans Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]

In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.

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