Multichannel Marketing
Consumers & Cross-Channel Retail, April 2013 [TABLE]
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
Read MoreMultitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreConsumer Reactions To Multi-Screen Advertising, March 2013 [CHART]
Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreEmail Volume Variance By Industry, Q4 2012 [CHART]
Email volume rose 5.4% year-over-year in Q4.
Read MoreTop Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]
Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
Read MoreTop Channels Companies Are Integrating With Email Marketing, December 2012 [TABLE]
Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read MoreFactors Contributing To Inbound Marketing Success, February 2013 [CHART]
HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.
Read MoreHoliday Multi-Screen Shopping, 2012 [TABLE]
63% of shoppers used multiple devices to help with their holiday purchases last year.
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