Mobile Marketing Archives - Page 228 of 322

College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

Tablets will become the primary computing device for college-age students and younger, supplanting laptops and desktops, agree 66% of agency leaders.

African Americans are 44% more likely to check in for a discount and 37% more likely to scan a QR code to get more information about a product.

Smart phone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013.

Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.

Email (64%) is B2B marketers’ most important digital marketing activity.

Three-quarters of companies worldwide said their web and email efforts were integrated; more than half had integrated social and email.

42% of companies said they were fully designing emails to render differently on mobile devices.

58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.