Mobile Marketing Archives - Page 102 of 322

Why People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]

Millennials are more likely in general to interact with companies in order to receive deals and rewards.

Top Mobile Marketing Objectives, June 2014 [CHART]

The most important objective for mobile marketing is to improve customer engagement.

Best Online Channels For Driving Sales, June 2014 [CHART]

Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.

Mobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]

Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.

UK Travelers Who Used A Smart Phone While On A Leisure Trip By Age, 2012-2014 [CHART]

Though smart phones may not be popular for booking trips, they’re proving useful while traveling.

Mobile Devices UK Citizens Use For Travel Research, March 2014 [CHART]

Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.

Email Opens By Hours After Send, H2 2013 [CHART]

Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.

Western European Mobile Phone Users By Country, 2012-2018 [TABLE]

Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.

Marketing Expenditures In The Next 5 Years [INFOGRAPHIC]

This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.

Fundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]

Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.