Mobile Behavior
How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
Read MoreMost Popular Smart Watch Apps By Gender, October 2014 [TABLE]
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Read MoreMost-Used Travel Apps, February 2015 [CHART]
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreEmail Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreMobile Share of US Organic Search Traffic, 2013-2015 [CHART]
Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.
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