Mobile Advertising Archives - Page 27 of 51

Change In Ad Spending By Media, Spring 2013 [CHART]

Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Online Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]

Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.

Pharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]

US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.

Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

Branding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]

Nearly all respondents reported that native ads were very or somewhat effective at branding.

Ad Pros Who Buy Native Mobile Advertising, August 2013 [CHART]

Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.

Mobile Video Ad Lengths, H1 2013 [CHART]

A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.

Mobile Shopping Prompts, October 2013 [CHART]

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

Advertisers' Spending Plans By Medium, September 2013 [CHART]

Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.

Types Of Mobile Advertising Currently Used, 2013 [CHART]

The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.