Millennials
Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreDemographic Profile Of UK Mobile Gamers, September 2013 [CHART]
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Read MoreUS Teen Spending By Category, April 2014 [CHART]
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Read MoreFacebook Ad KPIs By Demographic, Q1 2014 [CHART]
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.
Read MoreLocal Purchases By Channel & Age Group, April 2014 [CHART]
Baby Boomers (55+) aren’t lagging on the digital front as much as they’re made out to be.
Read MoreAmerican's Interest In Owning Futuristic Technologies [TABLE]
A total of 19% of Americans would like to own a travel-related invention of some kind.
Read MoreAmericans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]
Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.
Read MoreDemographics Of Live TV Viewers, April 2014 [CHART]
The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.
Read MoreAmericans' Trust In Advertising By Demographic, April 2014 [CHART]
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.
Read MoreVictims Of Stolen Personal Information By Age, April 2014 [CHART]
The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.
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