Marketing Books
Interview: Cluetrain Manifesto Authors, 10 Years Removed
A discussion by Cluetrain Manifesto authors David Weinberger and Doc Searls about how much of their vision has become reality and what the future of the Web may look like. The talk was hosted by Harvard’s Berkman Center for Internet & Society.
Read MoreChris Anderson On Freemium Content
Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model.
Read MoreBook Review: Click, By Bill Tancer
David Erickson reviews Bill Tancer’s book about online behavior called Click.
Read MoreBook Review
Seth Godin’s Tribes is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a shared interest or idea.
Read MoreGenerations: The History Of America's Future
David Erickson’s recommendation of Generations: The History of America’s Future, 1584 to 2069, the book by William Strauss and Neil Howe.
Read MoreManga Career Guide For Millennials
The Adventures of Johnny Bunko is a fantastic example of marketing to Millennials: A career guide done as a Manga comic book.
Read MoreArthur C. Clarke & The Importance Of Visionaries
Visionary thinkers are particularly important to those of us in the fields of communications because they can get us thinking about where technology may be headed and therefore, how people will use technology.
Read MoreDoes Barack Obama's Youth Vote Signal A Generational & Political Shift?
Does Barack Obama’s youth voter turnout mark the beginning of the end of the Boomers’ cultural dominance?
Read MoreAnother eBook – Will Kindle Succeed Where Others Have Failed
Why does Amazon.com think they can succeed where so many have failed?
Read More