Local Internet Marketing Archives - Page 24 of 33

Local Digital vs Total Ad Spending, 2012 & 2013 [TABLE]

US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.

Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]

Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.

eShoppers' In-Store Experience Expectations, January 2013 [CHART]

Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.

Activities Mobile Users Expect To Do Via Their Device By Demographic, October 2012 [CHART]

Banking is top of mind for smart device owners who are increasingly using mobile to accomplish the daily to-do list.

Frequency With Which Americans Read News Online, January 2013 [CHART]

39% of respondents said they read online news every day, only 25% said they watched cable TV news every day.

American Online Cross-Channel Shopping Behavior, January 2013 [CHART]

US consumers are increasingly “channel-hopping” while shopping.

Tablet vs. Smart Phone Impressions, December 23-27, 2012 [CHART]

Recent research from Flurry has revealed the flood of tablet activations on Christmas Day, and new data from Millennial Media supports the idea that tablets were a preferred gift item this past holiday season.

SMB Media Ad Buys, January 2013 [CHART]

Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.

Global Consumer Electronics Ownership, October 2012 [CHART]

Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.

Top iPhone Apps Of 2012 [CHART]

The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.