Household Income
Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreDemographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Read MoreAmericans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]
Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.
Read MoreDemographics Of Live TV Viewers, April 2014 [CHART]
The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.
Read MoreDemographics Of Farmers [INFOGRAPHIC]
This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.
Read MoreMillionaires' Differences By Generation, March 2014 [TABLE]
Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.
Read MoreDemographics Of Senior Travelers Who Book Online, October 2013 [TABLE]
83% and 84% of consumers ages 50 and older used websites to book and plan leisure travel, respectively.
Read MoreAmericans' Daily Spending – With or Without Children, 2013 [CHART]
Based on telephone interviews conducted Jan. 2-Dec. 29, 2013, on the Gallup Daily tracking survey, with a random sample of 172,556 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
Read MoreUS Internet Adoption Rates, January 2014 [CHART]
Among adults, 87% use the internet, email, or access the internet via a mobile device, up a couple of points from a similar study conducted in May last year, which at the time represented a new high point.
Read MoreDifferences Between Male & Female Millionaires, February 2014 [TABLE]
9% of US adults qualify as being millionaires (personal net worth of at least $1 million).
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