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Email Marketing

American Adult Email Users, 2012-2017 [TABLE]

Adults will account for 87% of all US email users in 2013.

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American Email Users, 2012-2017 [TABLE]

Two out of three people in the US will be email users in 2013.

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Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]

A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).

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Perceptions Of Permission Marketing, March 2013 [TABLE]

77% of marketers believe that a consumer purchase does constitute marketing permission.

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Online Shopping & Personalization, March 2013 [TABLE]

53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails.

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Timesucks [INFOGRAPHIC]

19% of people who took part in the survey admitted they spend between one and two hours a day just putting things off.

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SMB B2B Website Lead Sources, 2012 [CHART]

Despite accounting for just 1.9% of overall site traffic, social accounted for 4.8% of all B2B SMB leads—a relatively small number, but not insubstantial.

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B2B Website Traffic Sources For SMBs, 2012 [CHART]

Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic.

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Small Businesses & Natural Disasters [INFOGRAPHIC]

74 percent of American small businesses do not have any disaster plan, while 84 percent do not have disaster insurance.

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