eCommerce Archives - Page 2 of 124

Social Commerce Has Yet To Take Hold

Only 30% of Americans have made a purchase from a social media site, according to a June 2020 survey by eMarketer.

Online Grocery Shoppers, 2018-2020

eMarketer forecasts that 52.9% of internet users will make at least one online grocery order through a digital channel in 2020.

Preference For Mobile Shopping By Age

According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.

Post-Pandemic Digital Spending By Generation

In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.

Most Effective Recommendation Engine Tactics

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization.

How Digital Retailers Can Appeal To Coronavirus-Age Consumers

During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.

Social Commerce Demographics

What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.

Shipments Of Retail Drones, 2019-2023

Gartner published this data on drone shipments in December of last year, well before anyone imagined we were headed for a global coronavirus pandemic.

Shoppable Video

YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.

Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).