Demographics

MOBILE EMAIL DAYPARTING iPass 35% of global mobile workers check their email first thing in the morning before they do anything else. THOUGHT: Data from a new report by Knotice shows that mobile’s share of all email opens rises consistently from noon until 5 AM and then dropping significantly by 9 AM, the beginning of…

MUSIC STREAMING eMusic 53% of US online music consumers have bought music files online. 51% have bought CDs or vinyl albums. 49% stream music online for free. 42% download music files online for free. But only 13% pay to stream music online. THOUGHT: People are getting accustomed to the idea of streaming content and the…

HAPPY SPAM DAY? Experian Email volume is up 18.4% over 2010 so far this holiday season. More than 9% of all email traffic on Thanksgiving Day and Black Friday this year went to the top 500 retail sites. THOUGHT: It’s the most spam-mi-est time…of the yeeeeeearr! I’ve been deluged with email offers this holiday season,…

KINDLE FIRE IS ON FIRE ChangeWave Research 65% of planned tablet buyers indicate they will buy an iPad. 22% will buy a Kindle Fire. THOUGHT: The Kindle Fire is the first serious competition the iPad has seen, due in no small part to its $200 price point. I’ve discussed several times before why I think…

SOCIAL GIVING Blackbaud Infographic The least expensive fundraising methods in terms of time and money are email and social media. 73% of nonprofits use email fundraising. 49% use social media. That contrasts hosting events, which is the most expensive type of fundraising. And in-person asks, the second most expensive type. 31% of nonprofits use event…