Demographics
Millennial Mobile Mothers In Select Countries, 2013 [TABLE]
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
Read MoreMobile Ad Viewability & Engagement Among Executives [CHART]
58 percent of executives said desktop ads were more memorable.
Read MoreExecs' Social Media Use: Sharing vs. Sourcing [CHART]
91 percent of executives said they would share work-related news with others.
Read MoreDevice Executives Most Use To Consumer News [CHART]
More than 50 percent of the survey responses by executives were completed on a mobile device.
Read MoreTop Sources For Industry News Among Executives [VIDEO]
Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Read MoreAffluents Expected Spending Changes, March 2014 [TABLE]
US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
Read MoreMajor Purchases Planned By US Affluents, March 2014 [TABLE]
Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.
Read MorePinterest Users & Brand Marketing, May 2014 [TABLE]
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.
Read MoreUS Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
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