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Content Marketing

Top Social Media Sites Western European Sports Fans Go For Sports Info, November 2013 [CHART]

In France, Germany and the UK combined, Facebook beat out Twitter as the leading social media site for sports information.

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LinkedIn Profile Eyetracking Scan Order [HEATMAP]

LinkedIn Heatmap & Scan Order

LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.

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Resume Eyetracking Scan [HEATMAP]

Heatmap - Resume Eyetracking Before & After

Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.

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Primary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]

53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.

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Primary Areas Of Online Revenue Growth For Publishers, May 2014 [CHART]

Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents.

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Top US Online Video Properties, April 2014 [CHART]

Some 186.1 million Americans watched online content videos last month.

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Time Investment In Social Media Marketing By Activity, May 2014 [CHART]

The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.

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Speed Of Branded Video Sharing, 2013 vs 2014 [CHART]

An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.

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Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

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Execs' Social Media Use: Sharing vs. Sourcing [CHART]

91 percent of executives said they would share work-related news with others.

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