Consumer Attitudes
Why People Prefer Small Businesses vs. Large Companies, April 2014 [CHART]
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
Read MoreAmerican's Interest In Owning Futuristic Technologies [TABLE]
A total of 19% of Americans would like to own a travel-related invention of some kind.
Read MoreAmericans' Attitudes Toward Near-Term Technological Changes [CHART]
Public attitudes towards ubiquitous wearable or implanted computing devices are the most positive, or more accurately, the least negative.
Read MoreAmericans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]
Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.
Read MoreTop Communication Mistakes Companies Make With Their Customers, April 2014 [CHART]
American consumers don’t feel that their relationships with businesses are improving.
Read MoreMobile Germans Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.
Read MoreLikelihood Of Acting Because Of A Mobile Marketing Message, November 2013 [CHART]
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
Read MoreWhy People Opt-In To Mobile Marketing Messages, November 2013 [CHART]
The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
Read MoreAmericans' Trust In Advertising By Demographic, April 2014 [CHART]
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.
Read MoreConsumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
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