Consumer Attitudes
How B2B Buyers Prefer To Make Contact
According to the GlobalWebIndex’s GWI Work wave 2 survey of 2,889 business-to-business buyers from ten markets, 61% prefer to contact B2B vendors via email near the end of the research phase of the buyer’s journey.
Read MoreCornavirus Purchase Decisions By Income
Morning Consult polling in June found many US adults deferring big purchases. Still, others went ahead and bought.
Read MoreMost People Will Keep Their Digital Subscriptions Post-Pandemic
35% of Americans accessed a free trial or activated a new subscription for a music, news, fitness or online learning service.
Read MoreTrust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreCable Cord Cutters, 2019-2024
By the end of this year, 31.2 million US households will have cut the cable TV cord in aggregate. And 6.6 million households will cancel their pay TV subscriptions.
Read MoreLinkedIn’s Labor Stress Index
LinkedIn’s Labor Stress Index tracks the degree to which the labor forces within 21 industries are feeling stress.
Read MoreAppeal Of Post-Purchase Brand Emails
More than half of consumers always (20%) or usually (33%) open emails from brands they use.
Read More2020 Consumer Holiday Shopping Plans
BlackFriday.com and SurveyGizmo surveyed 1,000 American consumers who planned to shop between September and Cyber Monday about their holiday shopping plans.
Read MoreRacial Injustice & Brand Trust
It was inevitable that with the rise of neo-fascism in America brands would be forced to take sides and public stands on social issues.
Read MoreConsumer Willingness To Shop In-Store By Generation
Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
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