Case Studies
How B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read More5 Minnesota QR Code Examples
Five examples from Minnesota of how QR codes can be used for communications, including Tunheim’s Live Business Cards.
Read MorePunch Pizza Restaurant Marketing
Edwina Reckel is a public relations student at the University of Minnesota. She used Tunheim client Punch Pizza for a case study.
Read MoreSearch Behavior During Breaking News
David Erickson demonstrates how people used search engines to find more information about the Haiti earthquake of 2010 as that story broke and developed.
Read MoreHow People Consume The News
Presentation about how people consume the news given by David Erickson & Natalie Wires for the Associated Collegiate Press at the University of Minnesota on July 23, 2010.
Read MoreOld Spice Guy YouTube Case Study
In this e-Strategy Internet Marketing Blog podcast, David Erickson takes a look at the latest social media marketing mega-hit, the Old Spice Guy YouTube campaign.
Read MoreLEGO’s Strategy To Connect Their Fans
Jake McKee shares how LEGO found and supported their biggest fans.
Read MoreUsing Video For Expert Positioning
A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).
Read MoreRevenge Of The Customer: United Airlines Breaks Guitars
When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.
Read MoreTargeted Email Marketing
The Great North Alliance’s email newsletter is an excellent example of targeted Internet email marketing.
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