Baby Boomers Archives

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Diversity In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.

Why People Shop Online

Online shoppers are buying more frequently, with 44% doing so weekly and 23% shopping multiple times a week.

Marijuana Legalization Demographics

Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.

Wearables By Generation, 2020-2024

It should come as little surprise that the two generations with the most pocket change, Millennials and Generation X, are the early adopters of and have the greatest penetration with wearables.

Video Gamers By Age

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.

US Population by Age & Gender

Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.

Today’s family units are very different to those of previous years. Only 3 in 10 Millennials now live with a spouse and a child, compared to 40% of Gen-Xers and 46% of Boomers when they were the same age, finds a report from Pew Research Center using data from the US Census Bureau’s Current Population Survey.…

Consumer Willingness To Shop In-Store By Generation

Eighty-two percent of Baby Boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.