Advertising
Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreTimeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]
Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Read MoreUS Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]
Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.
Read MoreTV Ads Loads, 2009-2013 [CHART]
The average American watches somewhere around 5 hours of TV per day and roughly one-quarter of that programming is advertising.
Read MoreData Sources For Conducting Lookalike Modeling, March 2014 [CHART]
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
Read MoreUse Of Lookalike Modeling, March 2014 [CHART]
Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreLocal Media Ad Spending By Local vs National Advertisers, 2013-2018 [CHART]
National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.
Read MoreGlobal Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
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