Advertising
MacBook Air – Ultra-Cool Technology, Flawed Premise
Apple want’s the MacBook Air to be your second computer. I don’t want a second computer but when the technological stars align, I’ll perfectly happy to make it my primary computer.
Read MoreTrend For 2008: TV Ad Bugets Shift To Social Media
Larry Weber’s thoughts on where television advertising budgets will shift and on the current stage of social media marketing.
Read MoreIs Search Engine Advertising Trustworthy?
The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.
Read MoreThe Advertising Show Podcast
While focused primarily on traditional advertising, The Advertising Show podcast is entertaining and informative even for an Internet marketers.
Read MoreWhy Traditional Advertising Is Broken
Someone forgot to tell television advertisers that we live in an on-demand, self-selected world.
Read MoreAugmented Reality Marketing
Is the Minority Report scene where John Anderton walks through a shopping mall and personalized advertisements jump out at him getting close to actual reality?
Read MoreWill Google's Video Ad Network Expand The Embeddable Web?
Google’s announcement that they will include YouTube videos in their AdSense program will go a long way toward encouraging video producers to allow their video to be embedded.
Read MoreSearch Traffic Convinces NY Times To Adopt Pure Ad Revenue Model
The New York Times’ decision to offer all their content for free is a significant one for newspaper industry, it demonstrates the effectiveness of search engine marketing, and illustrates visitor behavior.
Read MoreGoogle's Problem With Paid Links
Google disapproves of paid links but some type of link buying actually helps improve the quality of their search results.
Read MoreAdvertising Techniques: 12 Categories
Watch a video of Slate’s Seth Stevenson explaining the 12 master advertising formats as articulated in 1978 by Leo Burnett’s Donald Gunn.
Read More