Advertising
Search Engine Marketing & Behavioral Targeting
67% of Internet users are opposed to targeting advertising based on the types of websites you visit.
Read MoreYouTube Video Advertising
YouTube has 20,000 different advertisers running campaigns.
Read MoreRebirth Of The Banner
Online display advertising is on track to surpass search by 2015.
Read MoreOwned Media: Best Buy Media Network
Best Buy On, Best Buy’s in-store and online video network had 83,896 unique visitors in April.
Read MoreLocal Search Engine Marketing
By 2015, 30% of search volume is expected to be local.
Read MoreFull-Service Or Digital-Only Firm?
18% of marketers believe traditional, full service firms have solid digital skills.
Read MoreOnline Advertising Effectiveness
appssavvy has determined that paid search and social advertising are the most effective forms of advertising.
Read MoreJohanna Blakley: Social Media Will Change Gender Assumptions
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley.
Read MoreCost Per Action
Google is rolling out skippable video ads for YouTube that which early results suggest garner view-through rates of 20-70%.
Read MoreXbox Kinect: An Immersive, Experiential Advertising Platform
Will technology such as the Kinect user in an era of immersive, experiential communications and, if so, what does that mean for professional communicators?
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