derickson, Author at e-Strategy

Steve Jobs: The Lost Interview Trailer

Apple founder Steve Jobs, featured in this unedited 1990 interview, discusses his view of where the computer industry is heading.

Mobile Mommies

MORE MOBILE MOMS BabyCenter In 2009, 22% of mom mobile phone users regularly went online with their device. This year, 62% do. THOUGHT: First there was the celebrated Soccer Mom, then the Internet rolled around and we’ve got a rapid-fire list of various moms: Mommy Bloggers, Social Moms and Facebook Moms, and now Mobile Moms…

Truck Pull Voice Over + Video Infographic = Ron Paul Ad

This Ron Paul ad combines the soundtrack and voice over of a truck pull commercial with the Internet culture of video infographic visuals.

The Rise Of The Social Business

BEHOLD: THE SOCIAL CEO CEO.com 1% of CEOs aged 50 and older maintain a work-related blog daily. 22% of CEOs aged 40-49 do so. 28% of CEOs younger than 40 years old do so. 2% of CEOs aged 50 and older use Twitter daily. 15% of CEOs aged 40-49 do so. 32% of CEOs younger…

The Varieties Of Mobile Email Behavior

MOBILE EMAIL DAYPARTING iPass 35% of global mobile workers check their email first thing in the morning before they do anything else. THOUGHT: Data from a new report by Knotice shows that mobile’s share of all email opens rises consistently from noon until 5 AM and then dropping significantly by 9 AM, the beginning of…

The Cost Of A Thirty Second Spot

A videographic that demonstrates just how expensive a thirty second advertisement on television can be.

What's Your Brand's Genre?

MUSIC STREAMING eMusic 53% of US online music consumers have bought music files online. 51% have bought CDs or vinyl albums. 49% stream music online for free. 42% download music files online for free. But only 13% pay to stream music online. THOUGHT: People are getting accustomed to the idea of streaming content and the…

LinkedIn-edness

LINKEDIN’S MOST (AND LEAST) CONNECTED WORDS Dan Zarella People with the word Recruiters in their LinkedIn title or summary are 40% more connected than the average LinkedIn user. People with the word Jesus on their profile are 60% less connected than the average user. THOUGHT: I doubt it would surprise anyone who uses LinkedIn that…

Toyota Fun-Vii Concept Car

Toyota debuts its Fun-Vii concept car at the 2011 Tokyo Motor Show.

Class Of 2015

Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.