Posts by derickson
Average CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012
In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen…
Read MoreFavorite eTailers For Personal Care & Beauty Products [CHART]
Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer.
Read MoreImportant Attributes to eShoppers for Beauty & Personal Care Products [CHART]
Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product…
Read MoreProduct Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
Read MoreTypes Of Mobile Marketing Currently Used Globally [CHART]
Among those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what…
Read MoreArgentina Internet Use By Location [CHART]
via emarketer.com eMarketer expects internet user penetration in Argentina to pass the 50% mark during 2012, for a total of 22.9 million users. Broadband household penetration is close behind, forecast to reach 49.6%, or 5.7 million homes, in 2013. This translates to more users in Argentina accessing the internet at home than ever before. As…
Read MoreFacebook & Twitter Users' Opinions About The News They Get There [CHART]
via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding percentage was a bit lower at 34%. This means that, by eMarketer’s estimates of…
Read MoreFacebook Timeline's Effect On Content Engagement [CHART]
via emarketer.com Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as of February, worldwide content engagement on Facebook has gone…
Read MoreReferrability
Bill Cates highlights the importance of having referrability and asks you to examine the systems you have in place to accept and handle business referrals.
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
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