Posts by derickson
Consumer Attitudes Toward House vs. National Brands By Income [CHART]
Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.
Read MoreeTailer Customer Lifetime Value By Customer Type [CHART]
Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.
Read MoreTop Benefits Of Social Media Marketing According To Canadian Execs [TABLE]
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
Read MoreFrequency Of Mobile Video/TV Consumption Among US Smart Phone/Tablet Users [TABLE]
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Read MoreTop 8 Types Of Videos Tablet Users Favor [CHART]
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Read MoreTop Content Consumed Weekly On Tablets [CHART]
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
Read MoreWhy Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
Read MoreTop 5 Ways Companies Can Build Customer Loyalty [CHART]
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Read MoreGoogle I/O Developers Conference – 2012 Keynote Address
Google Senior Vice President Vic Gundotra addresses the 2012 Google I/O developers conference. Found at YouTube from GoogleDevelopers.
Read MoreTop 15 Facebook Ad Targeting Options [CHART]
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
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