Posts by derickson
Online Seniors [INFOGRAPHIC]
via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…
Read MoreGlobal Marketing Budgets, October 2011-June 2012 [CHART]
via marketingcharts.com warc-global-mktg-budgets-june-2012.pngSentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ confidence waned in the face of risks to global…
Read MoreTop 6 Traffic Drivers For American & European Bloggers [CHART]
via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…
Read MoreYouTube Campaign Video Length [CHART]
via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 across all brands…
Read MoreCustomer Satisfaction With Hospitality Industry By Sector [CHART]
via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, while limited-service restaurants improved a point to the same score.…
Read MoreTurningArt: The Netflix Of Art
With TurningArt, you can subscribe to art that is delivered to your home so you can have fresh art hanging on your walls.
Read MoreThe Newsroom Trailers
Three trailers for The Newsroom, a new original HBO series from Aaron Sorkin that takes a behind-the-scenes look at cable news.
Read MoreAmerican Moms' Social Network Adoption, 2010-2014 [CHART]
via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. Read the rest at eMarketer.
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreHow Consumers Believe Businesses Use Online Publicly-Available Information [CHART]
via emarketer.com Only 34% of respondents were aware that browsing history was used to provide product recommendations, and 37% were aware of search engine data being leveraged in the same way. When told how the data was being used, respondents showed the most discomfort with these approaches. Read the rest at eMarketer.
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