derickson, Author at e-Strategy

Top Mobile Phone Features In India [CHART]

The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.

Business Or IT Pros Worldwide Who Own Or Intend To Buy A Tablet [CHART]

Almost double the number of respondents owned iPads vs. Android devices.

Tablet Ownership Among Business & IT Pros Worldwide

74% of business professionals and 69% of IT staff owned tablets.

Contextually Relevant Video Ads' Effect On Women's Attention [CHART]

Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.

Women's Attitudes Toward Contextually Relevant Video Ads

Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).

Pinterest Purchasing By Gender [CHART]

Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.

eCommerce Sites' Traffic Referral Sources [CHART]

Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.

Blog Purchase Influence By Generation [CHART]

Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.

Cross-Channel Effectiveness

A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns

Global Business Social Media Use By Channel [CHART]

Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites