Posts by derickson
Leading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Read MoreFinancial Advisors' Use Of Social Media By Channel
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read MoreDull, Irrelevant B2B Content [INFOGRAPHIC]
Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions.
Read MoreFollowing Brands On Social Media [INFOGRAPHIC]
![Following Brands On Social Media [INFOGRAPHIC]](https://e-strategy.com/wp-content/uploads/2012/07/Following-Brands-On-Social-Media-Infographic-340x1024.jpg)
Based on a survey by Burst Media, this infographic (via Mashable) illustrates how we follow brands on social media.
Read MoreUS Search Ad Spending Growth, Q1 2010-Q2 2012
US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne.
Read MoreChannel Integration [CHART]
Roughly half of the company respondents said that their email and website efforts are very well integrated, but far fewer could say the same about mobile messaging (16%), mobile apps (14%), or the mobile web (13%).
Read MoreTime Spent With TV & Online Video Among The French [CHART]
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
Read MoreTime Spent With Mobile Apps By App Ranking
Overall, the top 50 apps ate up 58% of US users’ app time, Nielsen determined.
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